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2 days ago
As a key member of our team, the Data-Driven Performance Enhancement Specialist will be responsible for leading experimentation and conversion rate optimization efforts across digital platforms.
Responsibilities include strategic test planning, hands-on execution, and continuous analysis to enhance user experience and key business metrics through A/B testing and personalization. The ideal candidate will own the testing roadmap, prioritize experiments aligned with product and marketing goals, design, launch, and analyze A/B, multivariate, and personalization tests.
Key aspects of this role include ensuring proper experiment setup, QA, and deployment through tools like Adobe Target or Optimizely, monitoring test performance, and synthesizing findings into actionable recommendations. As a champion of a data-driven culture of continuous testing and learning, you will partner with cross-functional teams to identify optimization opportunities.
Requirements:- 7+ years of hands-on experience in digital optimization, A/B testing, or CRO
- Strong analytical mindset with the ability to interpret quantitative and qualitative data
- Deep understanding of UX, user psychology, and experience design principles
- Excellent collaboration, communication, and stakeholder management skills
- Proficiency in documentation and reporting of test strategies and outcomes
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