Digital Engagement Specialist

2 days ago


Singapore NTU (Nanyang Technology University- Main Office-HR) Full time
About the Role

We are looking for an individual to spearhead the implementation of communication strategies and social media plans for NTU's Office of Information, Knowledge & Library Services (OIKLS) in the areas of library marketing, event management, website & social media management, and student engagement.

Job Overview

This role requires an innovative thinker who can conceptualise and manage engaging digital content for publication on digital platforms. The successful candidate will have the opportunity to lead the development of concepts and themes for engagement activities aimed at undergraduate and graduate students.

Key Responsibilities
  • Develop and execute comprehensive marketing campaigns in line with the overall communication and marketing strategy.
  • Leverage digital marketing channels (social media, digital screens, print, & email) to implement marketing activities.
  • Conduct market research and provide reports on academic library trends and stakeholder groups to inform engagement initiatives.
  • Manage the creation and publication of engaging digital content on digital platforms.
  • Oversee social media accounts, create engaging posts, and respond to audience inquiries.
  • Analyse social media trends and engagement metrics to inform future strategies.
  • Maintain all Internet and Intranet pages in accordance with the NTU Social Media Policy.
  • Design and implement engagement activities targeted at undergraduate and graduate students.
  • Organise and promote events to generate awareness and participation.
  • Coordinate logistics for library events, activities, and initiatives.
  • Provide guidance on best practices for event management.
  • Plan and collect relevant data on events and initiatives.
Requirements
  • A recognised Master of Science in Information Studies or Master of Library and Information Science is preferred.
  • A recognised Bachelor's degree in any field.
  • Strong working knowledge of Wordpress or other content management systems, Wooclap and similar engagement systems.
  • Familiarity with managing business accounts of key social media platforms such as Instagram, Facebook, Twitter and Telegram.
  • Proficiency in Microsoft Office (Word, PowerPoint, Forms, and Excel).
  • At least 3 years of working experience in a marketing role.
  • Experience in developing communication plans or stakeholder management in education industry.
  • Ability to write engaging content for social media and conduct business presentations.
  • Excellent communication and interpersonal skills.
  • Organised and detail-oriented approach to work.
  • Service-oriented mindset.
  • Able to work independently and collaboratively in a team.
  • Strong time management skills and ability to prioritise work effectively.


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