Digital Branding Specialist

5 days ago


Singapore NTU (Nanyang Technology University- Main Office-HR) Full time
About the Position

We are seeking a highly skilled Digital Branding Specialist to join our team at NTU. The successful candidate will be responsible for developing and maintaining the Centre's online presence, including its website and social media channels. You will work closely with stakeholders to ensure the smooth execution of marketing campaigns and events.

Key Responsibilities
  • Manage and update the Centre's website, ensuring a user-friendly interface, up-to-date content, and a professional appearance.
  • Familiarity and ability to use digital platforms, applications, and tools that support marketing and promotional activities.

Creative Design and Branding
  • Develop visually appealing digital and print materials, including brochures, banners, promotional graphics, social media content, newsletters, and annual reports.
  • Ensure consistency with NTU's branding and visual identity in all materials.

Event Planning
  • Organise and set up exhibitions, events, and conferences to promote the Centre's activities and research projects.
  • Collaborate with relevant stakeholders to ensure the smooth execution of events and exhibitions.

Requirements
  • Diploma or Bachelor's Degree in Marketing, Communications, or a Related Field
  • Good written and verbal communication skills
  • Core marketing concepts, including branding, content marketing, digital marketing strategies, and audience targeting.
  • Event planning fundamentals, including logistics, vendor management, and on-site coordination.
  • 1 to 2 years of relevant experience
  • Proficiency in crafting engaging newsletters, promotional materials, and website content, with the ability to maintain a consistent tone of voice and brand messaging.
  • Meticulous, organised, and diligent
  • Highly adaptable, resourceful and self-motivated
  • Strong work ethics to maintain confidentiality for sensitive information.


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