Luxury Social Media Marketing Lead
6 days ago
We are seeking a talented Luxury Social Media Marketing Lead to join our team at CRAIG ROAD PROPERTY HOLDINGS PTE. LTD.
About the RoleAs a key member of our marketing team, you will be responsible for developing and executing social media strategies that drive brand awareness, engagement, and conversions across various platforms.
Key Responsibilities- Develop and implement effective social media strategies to achieve business objectives
- Own the end-to-end process of organic social media campaigns, including strategy development, content creation, publishing, testing, and reporting
- Partner with internal teams to develop strategic content calendars and campaigns that align with our brand tone and objectives
- Deeply understand our target audience and create engaging content that resonates with them
- Plan, create, and execute paid social media campaigns to drive conversions, generate leads, and increase bookings
- Capture high-quality photos and videos of on-property experiences and produce engaging content to highlight our unique aspects
- Build and nurture relationships with followers by engaging with them through thoughtful community management
- Regularly monitor and report on the performance of social media efforts, leveraging analytics to optimize strategies and measure ROI
- Minimum 2 years of experience in social media and content management, ideally within the hospitality or entertainment industries
- In-depth knowledge of social media best practices, trends, and algorithms across platforms
- Excellent written and verbal communication skills, with proficiency in copywriting, editing, and proofreading
- Strong skills in shooting photography and video, with a basic understanding of lighting and professional shooting practices
- Experience with photo and video editing tools to design visually compelling content optimized for different social media platforms
- Exceptional accuracy and attention to detail in all aspects of content creation, management, and execution
- Solid understanding of social media tools, advertising platforms, and analytics tools to track performance and adjust strategies as needed
- Highly organized, with the ability to prioritize and manage multiple projects and campaigns simultaneously
- Strong critical thinking and creative problem-solving abilities, with a keen eye for design and content that resonates with diverse audiences
- An estimated salary of SGD $45,000 - SGD $60,000 per annum, commensurate with experience
- A dynamic and supportive work environment
- Ongoing training and development opportunities
- A comprehensive benefits package
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