Luxury Marketing Professional

3 days ago


Singapore BACHA COFFEE PTE. LTD. Full time
About Bacha Coffee Pte. Ltd.

We are a renowned coffee brand with a strong presence in Singapore, Europe, and Asia, expanding aggressively to achieve a worldwide presence. Our 100% Arabica coffees offer customers a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee-producing countries.

Job Title: Senior Marketing Executive / Assistant Manager

We are seeking a highly skilled Senior Marketing Executive / Assistant Manager to support our Marketing and Communications team in coordinating and executing luxury lifestyle & F&B retail marketing, PR activations, social media content creation, and campaigns. The successful candidate will drive sales while maintaining the brand's luxury marketing position.

Key Responsibilities:
  • Coordinate with the Marketing Manager on an annual marketing calendar and translate this vision into a coherent strategy for implementation in local and overseas markets.
  • Implement and execute marketing campaigns to enhance the brand's image and positioning within the marketplace and the general public.
  • Collaborate with relevant teams to create comprehensive digital marketing strategies aligned with business goals, identifying target audiences, selecting appropriate digital channels, and developing tactics to reach and engage them effectively.
  • Plan, execute, and monitor marketing campaigns across various channels, including search engines, social media advertising, email marketing, and content marketing, optimising campaigns based on performance metrics and insights.
  • Maintain and analyse the performance of marketing campaigns, including data collection, report preparation, and identifying opportunities for improvement.
Requirements:
  • Possession of a preferred degree in marketing, business management, or related fields.
  • At least 3-4 years of experience in a similar role, preferably in the luxury retail industry.
  • Native fluency in English and Mandarin; additional languages are a plus.
  • Proficiency in MS Office, Meta & Google business management platforms, knowledge of Google AdWords, social media management platforms, email marketing, and more.
  • Familiarity with social media (management tools, software, and knowledge of social media tracking) is advisable.
Salary and Benefits:

The estimated salary for this role is between $80,000 to $120,000 per annum, depending on qualifications and experience. We also offer a range of benefits, including competitive bonuses, career development opportunities, and a dynamic work environment.



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