Social Media Marketing Strategist for Luxury Hospitality

5 days ago


Singapore CRAIG ROAD PROPERTY HOLDINGS PTE. LTD. Full time

CRAIG ROAD PROPERTY HOLDINGS PTE. LTD. is seeking an exceptional Social Media Marketing Strategist to join our team in Singapore. As a key player in our marketing department, you will play a vital role in shaping the future of luxury hospitality through innovative social media strategies and content creation.

Job Description

The ideal candidate will have a minimum of 2 years of experience in social media and content management, preferably within the hospitality or entertainment industries. They should possess in-depth knowledge of social media best practices, trends, and algorithms across platforms such as TikTok, Instagram, LinkedIn, Facebook, and Little Red Book.

Duties and Responsibilities:
  • Develop and implement effective social media strategies that drive traffic, increase brand awareness, and convert followers into loyal customers.
  • Owning the end-to-end process of organic social media campaigns, including strategy development, content creation, publishing, testing, and reporting across key platforms.
  • Partnering with internal teams to develop strategic content calendars and campaigns that align with Mondrian Singapore's brand tone and objectives.
  • Deeply understanding the profile and interests of Mondrian Singapore Duxton's guests, crafting engaging content that speaks to their preferences while remaining consistent with the brand's voice.
  • Planning, creating, and executing paid social media campaigns to drive conversions, generate leads, and increase bookings.
  • Capturing high-quality photos and videos of on-property experiences and producing engaging content (such as reels and stories) to highlight the unique aspects of Mondrian Singapore.
  • Building and nurturing relationships with followers by engaging with them through thoughtful, impactful community management across all platforms.
  • Regularly monitoring and reporting on the performance of social media efforts, leveraging analytics to optimize strategies and measure ROI.
Requirements:
  • Minimum of 2 years of experience in social media and content management, ideally within the hospitality or entertainment industries.
  • In-depth knowledge of social media best practices, trends, and algorithms across platforms such as TikTok, Instagram, LinkedIn, Facebook, and Little Red Book.
  • Excellent written and verbal communication skills, with proficiency in copywriting, editing, and proofreading.
  • Strong skills in shooting photography and video, with a basic understanding of lighting and professional shooting practices.
  • Experience with photo and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite) to design visually compelling content optimized for different social media platforms.
  • Exceptional accuracy and meticulous attention to detail in all aspects of content creation, management, and execution.
  • Solid understanding of social media tools, advertising platforms, and analytics tools to track performance and adjust strategies as needed.
  • Highly organized, with the ability to prioritize and manage multiple projects and campaigns simultaneously in a fast-paced, deadline-driven environment.
  • Strong critical thinking and creative problem-solving abilities, with a keen eye for design and content that resonates with diverse audiences.
  • A team player who can work effectively with both internal and external partners to meet shared goals and deliver results on time.
Salary and Benefits:

We offer a competitive salary range of SGD $45,000 - SGD $60,000 per annum, depending on experience, as well as a comprehensive benefits package including health insurance, retirement savings plan, and annual leave.

This is an excellent opportunity to grow your career in the dynamic field of social media marketing and contribute to the success of CRAIG ROAD PROPERTY HOLDINGS PTE. LTD.



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