Digital Marketing Strategist

7 days ago

Singapore RAFFLES SENTOSA SINGAPORE Full time
Job Title: Digital Marketing Strategist - Luxury Hotel Experience

Raffles Sentosa Singapore is looking for a skilled digital marketing strategist to join our team.

About the Role:

We are seeking an experienced digital marketing professional to lead our online presence and drive revenue growth through strategic planning, website management, OTA optimization, digital marketing, social media management, and data analysis.

Key Responsibilities:
  • Strategic Planning: Participate in the development of the hotel's digital strategy, provide expert input on marketing plans and budgets, and build a yearly digital plan covering all digital channels and levers.
  • Website Management: Oversee the design, functionality, and content of the hotel website, ensure SEO and user experience optimization, and regularly update the site with current promotions, events, and relevant content.
  • OTA Optimization: Manage relationships with Online Travel Agencies (OTAs), coordinate OTA strategy with the Director of Revenue Management, optimize listings and manage content on all third-party websites, and monitor and analyze performance metrics to enhance visibility and conversions.
  • Digital Marketing: Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing, focus on Rooms, F&B outlets, and MICE, and handle email marketing with the third-party tool for Rooms, F&B, and other outlets in line with the strategy and corporate guidelines.
  • Social Media Management: Execute social media strategies together with the marketing team to enhance brand awareness and engagement, curate content for platforms such as Facebook and Instagram, and monitor social media channels coverage and performance.
  • Data Analysis and Reporting: Analyze data from various digital platforms to track performance and identify opportunities for improvement, measure and report the performance of all digital marketing campaigns and assess against goals, and prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
Requirements:

To be successful in this role, you should have a degree in Marketing, Business, Hospitality Management, or equivalent, minimum 5 years of experience in e-commerce, digital marketing in a managerial appointment, good business acumen, critical thinking, and strategic decision-making skills. You should also have strong human relations and influencing skills, strong communications (verbal and written) planning and coordination skills, ability to work independently and take initiative, strong time management skills, creative and innovative mindset, detail-oriented and highly organized, composed and confident in dealing with luxury clientele, strong understanding of current digital marketing concepts, SEO, SEM, and online marketing strategies, knowledge of hotel management software and OTA platforms, proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).

Estimated Salary:

$120,000 - $180,000 per annum, depending on experience and qualifications.

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