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Integrated Marketing Manager

3 weeks ago

Singapore Government Technology Agency (GovTech) Full time
Job DescriptionKey Responsibilities
  • Campaign execution and localization: Manage integrated brand campaigns across paid, owned, earned, and partner channels, including campaign strategy and planning, production, execution, performance reporting, and stakeholder/vendor management.
  • Brand strategy: Support meetings, workshops, and consultations with EDB senior management and Singapore government stakeholders on the direction of the Singapore business brand.
  • Brand governance and proliferation: Commission, govern, and drive adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise.