Product Growth Specialist

7 days ago


Singapore beBeeProductMarketing Full time

Job Description

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Create and manage go-to-market strategies, develop product messaging, and drive market positioning for our solutions.

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Work closely with internal teams and adopt a hands-on mindset to produce impactful online and offline marketing assets, sales tools, and support other marketing tasks as needed.

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Develop and manage a comprehensive product marketing plan from concept to launch, covering market opportunity identification, defining value propositions, product positioning, content development, and execution of launch activities.

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Collaborate with internal teams to deliver Go-To-Market support by creating sales enablement and marketing materials such as sales pitch presentations, product descriptions, battlecards, and customer success stories.

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Serve as the primary liaison between marketing and the product teams to ensure our product roadmap and new product launches are communicated effectively to the market.

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Lead customer engagement and generate thought leadership content at trade shows and events.

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Collaborate with internal and global teams on Market positioning by synchronising core product messaging and creating marketing materials that are localised to the different regions.

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Keep updated on industry and market through research and analysis; understand the competitive landscape across industries and establish our competitive advantage through differentiated positioning of our product.

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Be the subject matter expert for website content and ensure all product information is technically up to date and reflective of any changes to our current and new solutions.

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Write thought leadership content such as case studies, reports to be published online in company Blogs, Social posts, and relevant marketing channels.

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Required Skills and Qualifications:

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  • Bachelor's degree in Marketing, Communications, or a related field.">
  • At least 5 years of product marketing experience—B2B SaaS experience is a strong plus.">
  • Proven ability to create high-quality marketing content with excellent written and verbal communication skills.">
  • Strong project management skills, with sharp attention to detail and the ability to juggle multiple priorities effectively.">
  • A performance-driven mindset with adaptability to thrive in fast-paced, high-growth environments.">
  • Strong interpersonal and collaboration skills to work cross-functionally and influence stakeholders at all levels.">
  • Willingness to travel internationally for company events and industry engagements.">
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Benefits:

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  • Performance-driven environment.">
  • Fast-paced and dynamic team.">
  • Opportunities for growth and professional development.">
  • Collaborative and innovative work environment.">
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Others:

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  • We're looking for a motivated and experienced individual who can help us drive our marketing efforts forward.">
  • As a member of our team, you'll have the opportunity to make a real impact on our business and contribute to our continued growth and success.">
  • Our company values innovation, teamwork, and customer satisfaction, and we're looking for someone who shares these values.">
  • We offer a competitive salary and benefits package, as well as opportunities for professional development and career advancement.">


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