Product Growth Specialist
3 days ago
We are seeking a seasoned Product Growth Specialist to lead the strategic direction, development, and lifecycle management of our respiratory and dermatology portfolio.
This role includes formulating and executing robust marketing and launch strategies, as well as driving growth across both private and public channels, including efforts to secure tender opportunities.
Key Responsibilities:
- Develop comprehensive brand plans aligned with corporate and regional objectives for the assigned portfolio.
- Translate market insights into actionable strategies to support growth in both private and public sectors.
- Drive public channel uptake with a long-term focus on securing tenders and formulary listings.
- Manage lifecycle planning, including new product launches.
- Implement effective, multi-channel marketing campaigns to strengthen product engagement.
- Ensure consistency of brand messaging across all promotional activities and touchpoints.
- Optimize marketing effectiveness and ROI through analytics and performance metrics.
- Conduct regular market and competitor analysis to inform brand positioning and innovation.
- Collaborate cross-functionally with Sales, Medical Affairs, Market Access, Regulatory, and Supply Chain teams for seamless execution of strategic plans.
- Provide clear strategic direction and continuous training to the field force to enhance engagement and sales effectiveness for the assigned portfolio.
- Lead sales forecasting and demand planning processes in collaboration with supply teams for the assigned portfolio.
Requirements:
- Minimum Degree in Pharmacy or Medicine or Science or Marketing or any other related discipline.
- Minimum 2 years of marketing experience in a multinational pharmaceutical company.
- Strong business and strategic acumen with demonstrated success in product management.
- Self-motivated, energetic, good communication and interpersonal skills.
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