Sales and Marketing Director
2 weeks ago
**Sales and Marketing Director Opportunity**
We are SSG Hotels Pte. Ltd., a boutique hotel group in Singapore with a portfolio of luxury hotels. We are seeking a Sales and Marketing Director to join our team.
Job DescriptionThe successful candidate will be responsible for driving direct measurable revenue for all hotel rooms and F&B outlets through the development and implementation of our sales and marketing strategy. This includes creating and executing social media calendars, developing EDM schedules, and maintaining a yearly schedule of events for marketing campaigns.
Key Responsibilities:
- Develop and implement our sales and marketing strategy to drive direct measurable revenue for all hotel rooms and F&B outlets.
- Create and execute social media calendars for daily content on social channels such as Facebook and Instagram.
- Develop and execute EDM schedules.
- Review and respond to all reviews on social media, Marriott, and OTA channels within 24 hours.
- Maintain a yearly schedule of events for marketing campaigns.
- Plan, coordinate, and execute marketing campaigns both room-side and F&B at property level, enabling more customized and need-based marketing.
- Develop and manage relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events.
- Stay up to date with online, above-the-line, below-the-line market trends and new developments.
- Minimum 5 years of relevant experience in the digital marketing field, of which minimum 2 years of experience in a hotel.
- Education in digital and social marketing strategies, marketing communications, advertising, and selling with a combination of proven activities.
- Recognizing current trends, marketplace attitudes, and company intelligence.
- Photography, graphic design, videography, and editing skills.
- Basic desktop publishing skills including InDesign, Photoshop or equivalent.
- Excellent command over written and spoken English.
- Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing, Hospitality/Tourism/Hotel Management or equivalent.
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