Sales and Marketing Director

2 weeks ago


Singapore SSG HOTELS PTE. LTD. Full time

**Sales and Marketing Director Opportunity**

We are SSG Hotels Pte. Ltd., a boutique hotel group in Singapore with a portfolio of luxury hotels. We are seeking a Sales and Marketing Director to join our team.

Job Description

The successful candidate will be responsible for driving direct measurable revenue for all hotel rooms and F&B outlets through the development and implementation of our sales and marketing strategy. This includes creating and executing social media calendars, developing EDM schedules, and maintaining a yearly schedule of events for marketing campaigns.

Key Responsibilities:

  • Develop and implement our sales and marketing strategy to drive direct measurable revenue for all hotel rooms and F&B outlets.
  • Create and execute social media calendars for daily content on social channels such as Facebook and Instagram.
  • Develop and execute EDM schedules.
  • Review and respond to all reviews on social media, Marriott, and OTA channels within 24 hours.
  • Maintain a yearly schedule of events for marketing campaigns.
  • Plan, coordinate, and execute marketing campaigns both room-side and F&B at property level, enabling more customized and need-based marketing.
  • Develop and manage relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events.
  • Stay up to date with online, above-the-line, below-the-line market trends and new developments.
Requirements
  • Minimum 5 years of relevant experience in the digital marketing field, of which minimum 2 years of experience in a hotel.
  • Education in digital and social marketing strategies, marketing communications, advertising, and selling with a combination of proven activities.
  • Recognizing current trends, marketplace attitudes, and company intelligence.
  • Photography, graphic design, videography, and editing skills.
  • Basic desktop publishing skills including InDesign, Photoshop or equivalent.
  • Excellent command over written and spoken English.
  • Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing, Hospitality/Tourism/Hotel Management or equivalent.


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