Global Marketing Strategist for Luxury Jewellery Brand
2 days ago
We are seeking an experienced International Marketing Manager to join our team in Singapore.
This is a key role that will play a pivotal part in developing and executing marketing strategies tailored to the unique dynamics of key markets, particularly London, Paris, and the US.
About Our ClientOur client is a homegrown Singaporean luxury jewellery brand looking to expand its reach outside of Singapore.
The company aims to enhance its global presence and brand identity by targeting high-end customers in these strategic markets.
Job DescriptionKey Responsibilities:- Strategic Planning: Develop and implement comprehensive marketing strategies that align with the brand's goals and resonate with target audiences.
- Campaign Execution: Lead multi-channel marketing campaigns, including digital marketing, social media, email, and events, to drive brand awareness and customer engagement.
- Market Insights: Conduct in-depth market research to identify trends, consumer preferences, and competitive analysis, providing actionable insights to inform marketing strategies.
- Cross-Functional Collaboration: Work closely with global product development, sales, and creativity teams to ensure cohesive messaging and branding across all platforms.
- Content Development: Oversee the creation of engaging content for marketing materials, the website, and social media channels that reflect the brand's identity and appeal to target markets.
- Performance Analysis: Monitor and analyse campaign performance metrics, preparing reports to evaluate effectiveness and optimise future initiatives.
- Brand Consistency: Act as a brand ambassador, ensuring consistent messaging and positioning across all marketing efforts.
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of marketing experience, preferably within the jewellery industry.
- Proven experience working with global teams, focusing on the London and US markets.
- Strong understanding of digital marketing trends and best practices.
- Excellent communication and interpersonal skills.
- Creative mindset with a keen attention to detail.
You have a passion for marketing and a strong desire to work with a luxury brand. Your experience in the jewellery industry has equipped you with the necessary knowledge to succeed in this role.
As a skilled marketer, you will be responsible for driving the brand's growth and expansion into new markets.
With your excellent communication and interpersonal skills, you will effectively collaborate with cross-functional teams to achieve marketing objectives.
BenefitsThis role offers a competitive salary of SGD 80,000 - 120,000 per annum, depending on experience.
You will also have the opportunity to work with a dynamic and innovative team, and contribute to the success of a well-established luxury jewellery brand.
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