Strategic Marketing Director

2 weeks ago


Singapore coty Full time
About the Role

We are seeking a highly experienced Strategic Marketing Director to lead our marketing team in Singapore, responsible for driving growth and market share for our luxury and consumer beauty brands. The successful candidate will be a seasoned marketer with a strong track record of developing and executing omni-channel marketing strategies.

Key Responsibilities
  1. Distribution & Pricing Strategy
  • Action Items:
  • Guarding brand equity by adhering to global distribution strategy and competitor adjacency guidelines.
  • Ensuring competitive pricing through market trend monitoring and benchmarking.
A&P Budget and P&L Management
  • Action Items:
  • Developing 3-year business plans with Country Head and Commercial Lead to drive A&P budgets.
  • Optimizing marketing spends for maximum ROI and compliance with company policies.
New Launches, Repushes & Forecasting
  • Action Items:
  • Sizing new product launches accurately according to Commercial Excellence guidelines.
  • Forecasting core pillars and new product launches for strategic growth.
360° Omni Marketing Plans & Brand Building
  • Action Items:
  • Guiding media and digital plans aligned with global strategy and fashion house license requirements.
  • Focusing on impactful campaigns over $100,000 investment.
Requirements
  • Bachelor's Degree in Business Management and/or Marketing (or related/equivalent discipline)
  • Minimally 10 years of relevant Marketing and/or Brand Management experience in Beauty or FMCG industry
  • Minimally 5 years of People Management experience and/or has led a team of at least 3 to 5 direct reports
  • Strong leader with empathy, mentorship skills, and effective communication/presentation skills
  • Resilient and agile, able to adapt to changes and take on new challenges
  • Sharp analytical mind, good problem-solving skills, collaborative mindset, and excellent organizational/time management skills
  • In-depth knowledge of the Singapore domestic market, preferably with strong relationships with key industry players
Benefits
  • Omni-Working: Hybrid flexible working model
  • Product Allowance: Coty Products selection each year
  • Free goods: Occasional free products due to Company's initiative
  • Gender-Neutral Paid Parental Leave: Same number of fully paid weeks for all Employees
About Coty

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. We celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness, striving to be an equal opportunities employer.



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