Senior Marketing Strategist for Influencer Partnerships

3 days ago


Singapore TOP BRIDAL PTE. LTD. Full time
Senior Marketing Strategist for Influencer Partnerships

Earn a competitive salary of SGD $80,000 - $110,000 per annum as a Senior Marketing Strategist for Influencer Partnerships at TOP BRIDAL PTE. LTD.

About Us

We are a rapidly growing e-commerce company specializing in the wedding and party industry with a significant following across various digital platforms.

Your Role

As a Senior Marketing Strategist for Influencer Partnerships, you will develop and execute influencer marketing campaigns across social and offline channels, managing relationships with key industry partners and driving business growth.

Key Responsibilities
  • Develop and implement influencer marketing strategies aligned with company objectives, leveraging nano, micro, macro influencers, and content creators.
  • Nurture existing influencer relationships and expand into new demographics through strategic outreach and communication.
  • Maintain talent relationships and foster close connections with new partners through tailored engagement initiatives.
  • Drive revenue growth, engagement, messaging, and follower expansion through data-driven decision making and collaboration with cross-functional teams.
  • Manage influencer marketing forecasts, budgets, and optimizations to meet business needs and KPIs.
  • Measure campaign success through KPIs and forecasting, informing future strategy and optimization.
  • Develop and maintain an influencer calendar to maximize social channel impact.
Requirements
  • Bachelor's Degree or equivalent experience in a relevant field.
  • 5+ years of experience in influencer marketing, social media, or PR, preferably in the fashion industry.
  • Possess a strong personal network of influencer and celebrity relationships, with an eye for emerging talent.
  • Expertise in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook) and understanding of digital marketing trends.
  • Ability to think strategically and creatively, with flexibility to adapt to changing business needs.
  • Proficiency in MS Office, Outlook, and other relevant software tools.
  • Excellent written and verbal communication skills, with attention to detail and ability to work in a fast-paced environment.


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