Digital Business Analytics Specialist

1 week ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Job Title

Business Analytics Expert

Job Description:
  • Drive data-driven marketing campaigns using analytics, media and martech tools to achieve revenue business goals.
  • Develop and implement customer touchpoint strategies aligned with overall marketing objectives to help achieve strategic company goals.
  • Define optimal return on investment across the marketing funnel using analytics platforms and visualization tools.
  • Manage relationships with external agencies to drive cost savings and efficiency in AdTech/martech stacks.
  • Plan and oversee customer retargeting strategies in collaboration with Performance Managers.
  • Work with media and digital agencies to plan, develop and execute brand, product and other communication campaigns on the digital medium.
  • Plan and oversee lead generation campaigns, leads management and upsell/cross-sell experiences within the organization.
  • Establish performance measurement frameworks to analyze ongoing digital campaigns, owned digital media channels and social media initiatives.
  • Collaborate with strategic and brand marketing teams for executing integrated campaigns.
Requirements:
  • Degree with at least 6-7 years of working experience in digital marketing/performance marketing, along with knowledge of Google Adwords, analytics, SEO/AIO and SEM, remarketing and martech (Salesforce) usage.
  • Excellent structured communication skills to frame complex digital marketing concepts and facilitate discussion.
  • Strong technical expertise of marketing tech stack and ability to implement self-service insights and campaign delivery.
  • Ability to multi-task and manage multiple campaigns with short lead times, while collaborating across multiple teams.
  • Strong analytical background with good knowledge of lead generation campaigns and systems.
  • Understanding of performance/direct response marketing, test design, and integrated concepts.
  • Strong knowledge in SEO/AIO, SEM, Social Media, Content Marketing, and Google Analytics.

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