Digital Marketing Analytics Professional

1 week ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Job Title:
Digital Marketing Analytics Specialist
About the Role
We are seeking an experienced Digital Marketing Analytics Specialist to join our team. The ideal candidate will have a strong background in digital marketing and analytics, with expertise in Google Adwords, SEO/AIO, SEM, remarketing, and martech usage.

Key Responsibilities
- Drive data-driven digital marketing campaigns using analytics, media, and martech tools to achieve revenue business goals.
- Develop and implement customer touchpoint strategies for the company, aligned with the overall marketing strategy, to help achieve strategic goals.
- Drive measurement frameworks to define optimal or positive return on investment (ROI) across the marketing funnel using analytics platforms and visualization tools (dashboard creation).
- Manage relationships with external agencies to drive cost savings and efficiency, focusing on AdTech/martech stacks (Ad Tech, CRM, Digital Analytics, CMS).
- Plan and oversee customer retargeting strategies together with Performance Managers.
- Manage and work with media and digital agencies to plan, develop, and execute brand, product, and other communication campaigns on digital mediums.
- Plan and oversee leads generation campaigns, leads management, and upsell/cross-sell experiences within the organization.
- Ensure that performance measurement frameworks are in place to analyze ongoing digital campaigns, owned digital media channels, and social media initiatives to track performance and provide insights for optimization of campaigns.

Requirements
- Degree with at least 6-7 years of working experience in digital marketing/performance marketing, with knowledge of Google Adwords, analytics, SEO/AIO, SEM, remarketing, and martech usage.
- Excellent structured communication skills with the ability to frame complex digital marketing concepts in a way that facilitates discussion and deeper levels of understanding with an ability to bridge marketing personnel.
- Strong technical expertise of marketing tech stacks and must be able to implement and execute self-service insights and campaign delivery.
- Ability to multitask and manage multiple campaigns with short lead times. Ability to collaborate across multiple teams.
- Strong analytical background with good knowledge of leads generation campaigns and systems. Understand performance/direct response marketing, test design, and integrated concepts.
- Strong knowledge in SEO/AIO, SEM, Social Media, Content Marketing, and Google Analytics.

We Offer
A competitive compensation package and opportunities for career growth and development.

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