Mobile Business Development Manager

2 weeks ago

Singapore beBeeGrowth Full time $90,000 - $120,000
Lead Mobile Growth Specialist

We are seeking a highly skilled and strategic professional to drive the growth and acquisition of our mobile products. This role will be responsible for developing new digital and physical channels, strengthening partnerships, and optimizing acquisition strategies to drive subscriber growth and product penetration.

Key Responsibilities:

  • Develop and implement effective new channel development strategies for online and offline platforms.
  • Identify, establish, and grow new acquisition channels, including digital affiliates, strategic websites, and offline partnerships.
  • Engage affiliate and advocacy platforms that align with our brand and customer base.
  • Design competitive yet optimized incentive and commission structures to attract and retain channel partners.
  • Strengthen and scale existing acquisition channels (both paid and organic).
  • Launch timely campaigns and promotions to maximize channel performance and partner contribution.
  • Drive efficient and profitable sell-through of mobile products.
  • Optimize Cost to Acquire (CAC) while maintaining healthy product margins.
  • Strategically align channel partners to targeted product-audience fit so as to maximize ROI.
  • Maintain strong relationships with channel partners and ensure mutual growth.
  • Monitor channel KPIs and implement improvements to enhance partner engagement and performance.

Requirements:

  • Proven experience in managing full-funnel marketing and acquisition campaigns across digital and traditional platforms.
  • Strong project management skills, including managing external agencies and cross-functional teams.
  • Strategic and analytical mindset with a strong focus on performance metrics and ROI.
  • Exceptional communication, stakeholder engagement, and negotiation skills.
  • Deep understanding of affiliate marketing, e-commerce tactics, and digital growth mechanics.

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