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Senior Social Media Marketing Manager

2 months ago

Singapore EXPRESSIONS PTE. LTD. Full time
Job Description

We are seeking a highly skilled and experienced Senior Social Media Marketing Executive to join our team at EXPRESSIONS PTE. LTD.

Key Responsibilities:
  • Develop and Implement Comprehensive Marketing Strategies
    • Design and execute innovative marketing plans to drive brand awareness, engagement, and conversions.
    • Collaborate with cross-functional teams to ensure cohesive and integrated marketing campaigns.
  • Content Creation and Management
    • Oversee the development of high-quality, engaging, and creative content tailored to each social media platform.
    • Utilize video editing tools to produce compelling user conversion content.
    • Develop user-generated content in collaboration with influencers and customers to drive authentic brand engagement and trust.
  • Video Editing and Design
    • Utilize Canva, CapCut, and other video editing tools to produce engaging user-generated content videos.
    • Work closely with influencers to create and edit content optimized for social media platforms.
  • Community and Influencer Management
    • Identify, engage, and manage relationships with influencers to create authentic content and extend brand reach.
    • Handle and respond promptly to online inquiries, comments, and messages on social media platforms to foster customer relationships and support sales efforts.
  • Campaign Optimization and Analytics
    • Monitor, analyze, and report on key performance metrics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
    • Stay up-to-date with the latest marketing trends, tools, platforms, and best practices, implementing innovative tactics to keep the brand relevant and competitive.
  • Sales and Conversion Focus
    • Drive marketing strategies aimed at increasing conversions, traffic, and sales.
    • Develop and implement content that supports sales goals, including promotions, product launches, and special campaigns.
    • Collaborate with the sales team to align marketing efforts with broader sales initiatives.
  • Leadership and Collaboration
    • Mentor and guide junior team members, providing insights and strategies to enhance overall team performance.
    • Work closely with cross-functional teams, including sales, marketing, and design, to ensure cohesive and integrated marketing campaigns.
    • Collaborate with the HR Operation & Sales team to align marketing strategies with sales goals.
    • Collaborate with the beauty consultants to ensure consistent brand messaging and high service standards.
    Requirements:
    • Bachelor's degree in Marketing, Communications, Business, or a related field.
    • 3+ years of experience in social media marketing, focusing on managing channels, driving conversions, and handling user-generated content.
    • Strong knowledge of social media platforms (Instagram, Facebook, TikTok, etc.).
    • Proficiency in Canva, CapCut, and other video editing tools.
    • Experience in creating engaging content and maintaining an active social media presence to increase engagement.
    • Excellent communication, organizational, and analytical skills.
    • Creative, detail-oriented, and sales-focused.
    • Self-motivated, able to work independently and collaboratively.
    • Ability to work effectively under tight deadlines and with a sense of urgency.