APAC Demand Generation: Revenue Expert
1 month ago
Stripe is a leading financial infrastructure platform that empowers businesses to thrive. As a global company, we're dedicated to increasing the GDP of the internet and making a lasting impact. Our mission is to unlock new opportunities for entrepreneurs, innovators, and businesses alike.
About the RoleWe're seeking a seasoned Demand Generation Lead to drive revenue growth in our APAC region. This is an exceptional opportunity to join a dynamic team of marketers and channel specialists, working closely with global and regional campaigns, product marketing, field marketing, sales development, and sales teams to bring full-funnel campaigns to life and optimize performance.
Your Key Responsibilities- Elevate and drive adoption of our Revenue and Financial Automation (RFA) product suite through integrated campaign journeys and programs across the customer lifecycle.
- Develop and execute end-to-end, multi-channel campaigns, inclusive of web, paid media, SEO, email, content, sales plays, and events, while ensuring full-funnel alignment and yield RFA product pipeline.
- Partner closely with our APAC product sales team to deliver on activations, own reporting on RFA for the region, and represent the APAC strategy for RFA marketing campaigns to cross-functional partners and key stakeholders.
- Drive alignment and execution with marketing and cross-functional partners across campaigns, field marketing, product marketing, performance marketing, partner marketing, marketing operations, and sales.
- Continually collect feedback from key regional partner teams to understand needs and refine campaign strategies for relevance and impact.
- Own campaign performance metrics and key business and revenue metrics across the sales funnel, including prospect acquisition and install base expansion.
- Own internal communications and reporting for the APAC RFA plan and metrics, keeping key stakeholders informed throughout the planning and execution process, and partnering cross-functionally to launch experiments that improve campaign performance.
- Align messaging, content, and identify relevant solutions and use cases for each campaign.
- Track, measure, and communicate campaign results, continually optimizing for efficiency and scale.
- Seek to generate new global best practices through experimental efforts.
- Own cross-segment APAC customer marketing campaigns, working closely with Global Customer Marketing to launch activations in the region.
- Be a thought leader representing APAC as we grow across our campaigns and broader go-to-market at Stripe.
- Continually seek innovative new ways to reach and engage our users.
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Singapore Stripe Full timeAbout StripeStripe is a financial infrastructure platform that empowers businesses to thrive in the digital economy. As a leader in payments and commerce, we're dedicated to increasing the GDP of the internet. Our mission is to make it easy for anyone to start, run, and grow a business.The RoleWe're seeking an experienced Demand Generation Specialist to join...
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