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Senior Consumer Engagement Executive

2 months ago

Singapore MAC Full time
Marketing Strategy Lead - MAC

The Estée Lauder Companies is seeking a Marketing Strategy Lead to join our MAC team in Singapore. This role will be responsible for developing and executing omnichannel consumer engagement and marketing communication initiatives to drive brand objectives. Key responsibilities include defining the affiliate consumer engagement strategy, developing a comprehensive omnichannel plan, and managing social and digital campaigns, CRM programming, and local KOLs.

Key Responsibilities:

  • Develop and execute omnichannel consumer engagement and marketing communication initiatives to drive brand objectives
  • Define the affiliate consumer engagement strategy and develop a comprehensive omnichannel plan
  • Manage social and digital campaigns, CRM programming, and local KOLs
  • Collaborate with cross-functional teams to align and achieve business goals

Requirements:

  • Minimum 3-5 years of experience in marketing, preferably in a fast-paced retail/sales company
  • Good communication skills and excellent in both written and oral English
  • Experience in brand management, e.g. marketing, sales, training, merchandizing, and public relations
  • Beauty marketing experience within makeup/skincare category with basic understanding of Social Digital and eCommerce
  • Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment

What We Offer:

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.

Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.

Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.