Senior Brand Developer APAC

2 weeks ago

Singapore beBeeBrand Full time $120,000 - $180,000
Marketing Strategist APAC

This is an exceptional career opportunity within the new in-house Beauty Division of a leader in the world of luxury fashion.

The successful candidate will be responsible for strategizing, planning and executing marketing plans with recommendations that can be catered to APAC consumers, in alignment with the global brand strategy.

The ultimate objective is to drive the brand to maximize business opportunities by delivering the right brand image, awareness and premiumization of the brand, in line with the requirements of the Luxury Beauty Industry.

The Manager will work closely with local partners such as retailers, sales teams and distributors to ensure top-notch execution at the local level and with multiple global teams in the HQ.

This is a key role in a high-growth environment. The ideal candidate is driven by an entrepreneurial spirit and a desire to positively impact the organization.

  • Develop, manage and execute overall marketing plan for APAC region, understanding products and channels.
  • Lead, execute and own all aspects of marketing strategies and plans to support key Fragrance, Makeup and Skincare launches and initiatives at regional level.
  • End-to-end project management for the implementation of the regional strategy, ensuring key deadlines are met and brand guidelines are respected.
  • Partner with key internal stakeholders including Go-to-market, PR, Influencer Marketing, Digital, Media, Image, Global Marketing teams in HQ and external stakeholders to ensure impactful and coherent 360 activations.
  • Develop regional campaigns understanding product key selling points, competitors benchmark and APAC consumer trends; Manage the project with key stakeholders throughout from briefing, shooting, asset proposals to toolkit cascade.
  • Guide APAC markets and retailers to deliver top-notch execution in line with brand positioning and target audiences as brand custodian.
  • Manage PR, Communications, Influencer Plans, Event and Media plans across the region, defining activation calendar and investment.
  • Plan introduction of new product initiatives from launch plan to pricing, assortment, GTM and communications.
  • Build Go-to market strategy for potential new category, new product, new markets and new channels.
  • Provide HQ with regional insights and recommendations on required support tools, promotional activities and product development opportunities specific to Asia Pacific needs.
  • Oversee and collaborate with local teams to monitor and analyze results across all tracking launches, preparing detailed campaign reports based on KPIs and identifying key insights to be shared with the Senior Leadership Team.
  • Maintain a strong understanding of competitor activities within the competitive beauty and luxury landscape, providing regular insights and information to the wider team.
  • Analyze and identify opportunities to further storytelling ambitions across channels and media platforms.

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