Digital Content Lead for DeFi Project
1 week ago
We are seeking a seasoned Digital Content Lead to spearhead the planning and execution of high-quality content that strengthens our presence in the digital asset space.
This role involves collaborating with the design team to produce engaging, educational, and visually compelling content while ensuring consistency with branding.
You will also be responsible for hosting AMAs, live streams, and community-driven content formats to enhance engagement and awareness.
Key Responsibilities:
- Develop and oversee the creation of written content, educational videos, and visual materials in collaboration with the design team, ensuring all content aligns with our branding, tone, and messaging.
- Maintain a strong and recognizable brand identity across all content formats, ensuring clarity, credibility, and professionalism in communication.
- Host AMAs, live streams, and panel discussions to engage with the community and industry leaders.
- Create materials that simplify complex topics, educate users about our DeFi project, and highlight key developments in the DeFi and tokenized assets space.
- Ensure content is optimized for and effectively distributed across Twitter, Telegram, Discord, YouTube, and other relevant channels to maximize reach and impact.
- Stay updated on DeFi, tokenization, and Layer 2 developments to create timely, relevant, and insightful content.
- Work closely with marketing, community, and design teams to align content with overall growth strategies and branding guidelines.
Requirements:
- A strong command of English, both written and spoken.
- Proven experience in content creation, branding, or media production within the Web3 space.
- Comfortable hosting live sessions, AMAs, and video discussions while representing the brand professionally.
- A deep understanding of DeFi and tokenized assets in the crypto ecosystem.
- The ability to translate complex blockchain topics into digestible, engaging content.
- Experience working with design teams to produce visually aligned and compelling content.
- A strong attention to detail to ensure brand consistency across all materials.
- Experience with video scripting is a plus.
- Experience with editing or multimedia content production is preferred.
- Familiarity with SEO, analytics, and content performance tracking is preferred.
- A background in branding, journalism, digital marketing, or blockchain education is preferred.
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