Digital Content Leader

4 days ago

Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time

**Position Overview**:
**Key Responsibilities**:
**Content Strategy Development**:

- Develop and execute a comprehensive digital content strategy that aligns with the company's brand, goals, and target audience.
- Conduct market research and audience analysis to inform content creation and ensure relevance and effectiveness.

**Content Creation and Curation**
- Collaborate with internal teams to produce engaging content that drives user engagement and client acquisition.

**Content Optimization**
- Implement SEO best practices and optimize content for search engines to enhance visibility and drive organic traffic.
- Utilize data analytics to monitor content performance, measure engagement metrics, and make data-driven decisions for continuous improvement.

**User Engagement and Clientele Acquisition**:

- Design and execute content campaigns aimed at increasing user engagement, building brand loyalty, and attracting new clients.
- Develop targeted content strategies to nurture leads through the sales funnel and convert prospects into customers.

**Team Leadership and Collaboration**:

- Lead and mentor a team of content creators, designers, and strategists, fostering a collaborative and creative work environment.
- Coordinate with marketing, sales, and product teams to ensure content aligns with overall business objectives and messaging.

**Brand Consistency**:

- Ensure that all digital content is consistent with the company's brand voice, style, and messaging guidelines.
- Maintain and evolve brand standards across all content channels to reinforce brand identity and credibility.

**Content Calendar and Planning**:

- Develop and manage a content calendar to ensure timely and relevant content delivery.
- Plan and schedule content production and distribution to maximize impact and meet key deadlines.

**Innovation and Trends**:

- Stay abreast of industry trends, emerging technologies, and content best practices to keep the company's digital content strategy current and innovative.
- Experiment with new content formats and distribution methods to engage audiences and drive results.

**Work Success Measure - Organic Clientele Acquisition Rate, Followers Count, Engagement Rate**

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; advanced degree preferred.
- Proven experience in a content leadership role, with a strong portfolio of successful digital content initiatives.
- Expertise in digital content creation, curation, and optimization across various platforms and channels.
- Proficiency in content management systems (CMS), SEO tools, and analytics platforms (e.g., Google Analytics, social media insights).
- Exceptional writing, editing, and storytelling skills with a keen eye for detail and quality.
- Strong leadership and team management abilities, with experience in mentoring and developing content teams.
- Creative thinker with the ability to translate complex concepts into engaging and accessible content.
- Excellent organizational and project management skills, with the ability to manage multiple projects and deadlines.

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