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Strategic Branding Specialist
2 weeks ago
Job Title: Strategic Branding Specialist
">We are seeking a highly skilled and experienced branding specialist to join our team. The successful candidate will be responsible for developing and implementing effective branding strategies that drive business growth and enhance our reputation globally.
">About the Role:">The incumbent will assist in increasing awareness and mindshare of our school globally, supporting driving more traffic from various key markets to the school.
">- ">
- Create, manage and oversee brand guidelines and assets across all touchpoints, preserving the integrity of our brand and its narrative in all applications.">
- Coordinate and synergise branding and publicity activities within the corporate communications department and possibly other departments as needed.">
- Develop and execute effective market-specific branding and publicity initiatives and campaigns that support our business objectives.">
- Work with internal and external stakeholders to ideate possible initiatives that will elevate our brand globally.">
- Monitor and analyze the performance of various initiatives and provide recommendations for improvement.">
The ideal candidate will possess:
">- ">
- Tertiary education preferably in mass communication, new media, marketing or business.">
- Five years of proven working experience in executing branding and marketing communications campaigns.">
- Comprehensive understanding of mainstream and digital platforms and the know-how to integrate content and platforms for optimal audience engagement.">
- Good knowledge and practical skills in media planning and marketing analytics.">
- Adept at copywriting and customizing messages and visual assets for targeted marketing purposes.">
- Meticulous, proactive, creative and able to think outside the box.">
- Team player and able to identify synergies with various departments within the school.">
- Strong ability to multitask, plan and manage projects, and adhere to project deadlines.">
- Proficient in Photoshop, Adobe Creative Suite software packages and In-Design skills will be an advantage.">
Appointment job grade will commensurate with the selected candidate's experience.
">Key Performance Indicators (KPIs):
">The KPIs for this role include:
">- ">
- Develop and implement effective branding strategies that drive business growth and enhance our reputation globally.">
- Increase awareness and mindshare of our school globally, supporting driving more traffic from various key markets to the school.">
- Preserve the integrity of our brand and its narrative in all applications.">
- Coordinate and synergise branding and publicity activities within the corporate communications department and possibly other departments as needed.">
- Develop and execute effective market-specific branding and publicity initiatives and campaigns that support our business objectives.">
- Monitor and analyze the performance of various initiatives and provide recommendations for improvement.">
Benefits:
">This role offers a competitive salary and benefits package, including opportunities for professional development and growth.
">Others:">The incumbent will also be responsible for overseeing the coordination of the NUS Business School Commencement Ceremony.
">Please note that appointment job grade will commensurate with the selected candidate's experience.
">Benefits:">This role offers a competitive salary and benefits package, including opportunities for professional development and growth.
