Director, Revenue Growth

4 weeks ago

Singapur, Singapore NTT DATA Full time

About the Role

This is a critical position within the APAC marketing team, requiring the job holder to be revenue-driven and have a good understanding of how to drive 'bottom of the funnel' marketing activities. The role will work closely with Business Development Representatives (BDRs) in the region to improve conversion metrics and drive greater optimization of marketing-sourced pipeline.

Key Responsibilities

  • Create and execute a revenue marketing plan to drive greater bottom-of-the-funnel marketing activity through BDR actions and engagement with sales.
  • Own the lead conversion process from lead through to opportunity, driving value and optimization at each point along the process, resulting in an overall growth of marketing-sourced pipeline in Asia Pacific.
  • Work closely with sales to ensure a smooth hand-off and strong sales follow-up, ensuring an overall lead-to-won deal conversion improvement in the region.
  • Lead a team of BDRs from across Asia Pacific to drive excellence and performance of the BDR function and further growth of the team through clear ROI.
  • Collaborate with the APAC GTM Marketing leader on demand generation campaigns to ensure strong and engaging messaging that drives lead conversion and enable the BDR team to drive conversion at the appropriate time.
  • Develop a strong understanding of the Asia Pacific portfolio to drive education and enablement for the BDR team and suitable upsell and cross-sell actions.
  • Be a strong collaborator and able to work across teams to achieve successful outcomes.

Requirements

  • A business-related degree with a strong track record in product and marketing strategy.
  • A deep understanding of technology services and its market drivers.
  • Strong regional marketing experience executing marketing strategy and planning to grow demand and pipeline.
  • Strong lead-to-pipeline conversion experience and the ability to drive performance improvement in marketing-sourced pipeline.
  • Experience using AI tools to drive demand would be highly regarded.
  • Strong interpersonal and communication skills.
  • Building and cultivating cross-functional relationships both internally and externally.
  • Confidence to engage with executive stakeholders and clearly articulate messages against strategy.

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize, and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation, and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

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