Integrated Marketing Executive

2 weeks ago

Singapore beBeeStrategic Full time $90,000 - $120,000

Job Title

This is a pivotal role in the marketing department that requires an individual with expertise in crafting and executing integrated campaigns.

The successful candidate will collaborate with stakeholders to strategize and implement effective communication initiatives, leveraging digital and traditional platforms rooted in data-driven insights.

  • Key Responsibilities:
  • Collaborate with stakeholders to strategize and implement effective communication initiatives and strategies, leveraging digital and traditional platforms rooted in data-driven insights.
  • Mastery of digital marketing, including end-to-end execution of digital campaigns, media planning, content creation, copywriting, campaign tracking, and comprehensive reviews.
  • Lead our social media presence, partnering with content leads to design, build, and maintain an engaging online community.
  • Demonstrate expertise in analytics tools such as Amplify and Google Analytics, utilizing performance insights to optimize digital marketing efforts and maximize impact.
  • Cultivate a compelling Public Relations campaign strategy, crafting engaging stories for our brands and campaigns, writing PR releases, and skilfully interacting with the media and organizing media events.
  • Stay ahead of big data insights and social trends, offering thought leadership and innovative perspectives on adopting emerging media platforms and technologies.
  • Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.
  • Brief our design team on non-digital collateral development and oversee the production process to ensure seamless project delivery.
  • Exhibit financial acumen by managing allocated budgets with clear trackable deliverables and performance measurements.
  • Uphold corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.
  • Embrace additional duties reasonably assigned by management, showcasing adaptability and commitment to excellence.

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