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Social Media Strategist

2 months ago

Singapore WE ARE SOCIAL PTE. LTD. Full time
About the Role

We Are Social Pte. Ltd. is a global socially-led creative agency with unrivalled social media expertise. As a key member of our team, you will play a crucial role in delivering world-class creative campaigns and strategies based on social insights for forward-thinking brands.

Key Responsibilities
  • Assist the Planning team in developing strategic proposals through social monitoring, competitor analysis, and best-in-class social media practices.
  • Manage assigned social channels by validating, scheduling, and updating content calendars.
  • Ensure content adherence to brand guidelines as a brand custodian.
  • Stay up-to-date on the latest social channel developments and adopt best post format practices.
  • Be the go-to expert on social media for other teams within the agency.
  • Distil observations and generate actionable insights from daily community management.
  • Stay informed about the latest trends and developments in assigned accounts' landscapes, including industry news, competitors, influencers, and relevant partners.
  • Identify trends and partnerships' developments and proactively seek out actionable opportunities for generating social conversations.
  • Work with ad technology solutions to support reporting requirements.
  • Lead the team in monthly and ad-hoc reports by:
  1. Guiding the team to establish clear methodologies for data extraction from various social channels or tools.
  2. Outlining and implementing the types of analysis required for the report.
  3. Utilising data analysis and creative thinking to derive insights and actionable steps for optimising content/channel strategy.
Perform other ad-hoc duties assigned.Requirements
  • 3-4 years of social media work experience in an advertising, PR, or online marketing agency or similar field.
  • Experience in social analytics/listening tools such as Brandwatch, Sprinklr, Sysomos, or Talkwalker is required.
  • Proven experience in managing social media properties like Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok on a global/regional scale, and experience with managing user-generated content campaigns or communities.
  • Knowledge in Twitch or other social channels will be a plus.
  • Proven experience in data analytics for social media, including database or dashboard setup, social listening, and integrating different data points, and working on monthly/quarterly reports.
  • Experience in managing social media properties of regional/global accounts, preferably tech-brand accounts.
  • Working knowledge in additional analytics/ad tech tools like Google Keyword Planner, PowerBI, and Tableau will be a plus.
  • Experience in managing client and project management.
  • Excellent written communication and presentation skills.
  • Team player with strong attention to detail, and able to lead and inspire teammates by example.
  • Demonstrate strong social/cultural curiosity and a clear understanding.