Senior Manager, Paid Search Lead
2 weeks ago
Job Summary
We are seeking a highly skilled Senior Manager, Paid Search to lead our Search channel strategy and support the team operations across the day-to-day running of the account with clients and agency partners.
Key Responsibilities
- Support the Media Director in ensuring high client satisfaction scores by maintaining a pulse on the relationship.
- Lead the Search channel strategy and support the team operations across the day-to-day running of the account with clients and agency partners.
- Drive relationships at the appropriate levels of our client organizations, working closely with internal specialist teams and collaborating across regions.
- Apt knowledge and understanding of digital channels, combined with the ability to understand digital infrastructure, including tracking, web analytics, trafficking, and SEO.
- Have prior platform experience in managing Paid Search campaigns, including account setup, strategy development, organization, and management.
- Create strategies and make in-depth recommendations based on a strong grasp of analytics, marketing, and research concepts.
- Manage the Search team's output across daily workflow, working with various internal and external stakeholders to deliver campaign objectives.
- Able to organize and delegate, sensitive to the needs and problems of reporting staff, and work across buying and planning issues.
- Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships.
- Assist in mentoring and developing team members.
Qualifications
- 4-6 years of experience in a media agency, working within a large team and on global accounts is a plus.
- Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platforms, and how Paid Search contributes to a full-funnel consumer journey.
- Comfortable in a client-facing role, enjoys building relationships, and working collaboratively.
- Experience delivering Google Solutions in Search, including Shopping, Performance Max, etc.
- Experience working closely with Google on JBPs, DVIPs, VIPs, etc. is a plus.
- Experience working with Adobe technology is a plus.
- Willingness to become Certified in Adobe is essential.
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