Lead Search Performance Strategist
3 weeks ago
Position Overview
We are seeking a Lead Search Performance Strategist to enhance our team dynamics. This role involves spearheading Paid Search initiatives and formulating strategic development plans.
Role Reporting Structure
Reports to: Performance Lead
Key Responsibilities:
- Act as an authority in Paid Search.
- Design and refine Search Campaigns.
- Engage in creative problem-solving.
- Analyze performance data and identify emerging trends.
- Develop comprehensive search strategies.
- Stay abreast of industry advancements.
- Foster relationships with vendors.
- Monitor website analytics.
- Collaborate with SEO and Technical teams.
- Participate in client pitches.
- Maintain a thorough understanding of client goals.
- Prepare strategic recommendations.
- Implement testing protocols.
- Oversee campaign execution.
- Drive performance enhancements.
- Manage and mentor team members.
- Evaluate team performance.
- Contribute to innovative solutions.
- Update stakeholders on project developments.
- Lead discussions with clients and agencies.
Success Metrics:
- In three months: Grasp client business models, master relevant Search platforms, and cultivate relationships.
- In six months: Deliver Search solutions, mentor team members, enhance workflows, and stay informed on digital innovations.
- In twelve months: Formulate proposals, provide strategic insights, and engage in client pitches.
Essential Qualifications:
- Bachelor's Degree.
- Strong understanding of Search platforms.
- Proven experience in campaign management.
- Track record of success in performance-driven campaigns.
- Combination of analytical and creative skills.
- Effective team management abilities.
- Detail-oriented with a genuine curiosity.
About GroupM:
GroupM is a leading media agency known for its global network and collaborative work culture. We foster an innovative environment and are committed to being an equal opportunity employer, celebrating diversity and inclusivity.
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