Lead Search Performance Strategist
2 months ago
Position Overview
We are seeking a Lead Search Performance Strategist to enhance our team. This role will focus on spearheading Paid Search efforts and developing comprehensive strategies.
Role Reporting Structure
Reports to: Performance Lead
Key Responsibilities:
- Serve as an authority in Paid Search.
- Design and refine Search Campaigns.
- Employ innovative thinking to resolve challenges.
- Analyze performance data to uncover trends.
- Formulate effective search strategies.
- Stay informed on industry advancements.
- Foster relationships with vendors.
- Monitor website analytics.
- Collaborate with SEO and Technical teams.
- Engage in client pitches.
- Maintain a clear understanding of client goals.
- Prepare strategic insights and recommendations.
- Implement testing protocols.
- Oversee campaign execution.
- Drive performance enhancements.
- Lead and mentor team members.
- Evaluate team performance.
- Contribute to innovative practices.
- Update stakeholders on project developments.
- Facilitate client and agency discussions.
Success Metrics:
- Within three months: Grasp client business models, master relevant Search platforms, and establish strong relationships.
- Within six months: Deliver Search solutions, mentor team members, enhance workflows, and stay abreast of digital trends.
- Within twelve months: Craft proposals, lead strategic insights, and participate in client pitches.
Essential Qualifications:
- Bachelor's Degree.
- Strong grasp of Search platforms.
- Proven experience in campaign management.
- Track record of success in performance-oriented campaigns.
- Analytical and creative mindset.
- Team leadership capabilities.
- Detail-oriented approach.
- Exhibit genuine curiosity.
About GroupM:
GroupM is a leading media agency known for its global network and collaborative culture. We foster an innovative environment and are committed to being an equal opportunity employer, celebrating diversity and uniqueness.
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