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Content Strategist

2 months ago

Singapur, Singapore We Are Social Full time
About the Role

We Are Social is a global socially-led creative agency with unrivalled social media expertise. Our team is dedicated to delivering world-class creative campaigns and strategies based on social insights, for forward-thinking brands.

Key Responsibilities
  • Assist the Planning team in strategic proposals through social monitoring, competitor auditing, and best-in-class social media practices
  • Actively manage assigned social channels through post-validation, scheduling, and updating content calendars
  • Be a brand custodian by ensuring content adheres to brand guidelines
  • Adopt best post format practices on all social channels and stay updated on the latest social channel developments
  • Be the go-to expert on all things social media for other teams within the agency
  • Distil observations and generate actionable insights surrounding own community through daily community management
  • Be on the pulse with the latest trends and developments in the assigned account's landscape, such as industry news, competitors, influencers and relevant partners
  • Identify trends and partnerships' developments and proactively seek out actionable opportunities in generating social conversations (trendjacking)
  • Identify and work with ad technology solutions (free and paid) to support reporting requirements
  • Lead the team in monthly and ad hoc reports by:
    • Guide the team to establish clear methodologies for data extraction from various social channels or tools
    • Outline and implement the types of analysis required for the report
    • Utilise the combination of data analysis and creative thinking to derive insights and actionable steps in optimising content/ channel strategy
Requirements

We are looking for a highly skilled and experienced professional with the following qualifications:

  • 3-4 years of social media work experience in an advertising, PR, or online marketing agency or similar field
  • Experience in social analytics/ listening tools such as Brandwatch, Sprinklr, Sysomos, or Talkwalker is required
  • Proven experience in managing social media properties such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok on a global/regional scale, and experience with managing user-generated content campaigns or communities
  • Knowledge in Twitch or other social channels will be a plus
  • Proven experience in data analytics for social media, such as database or dashboard set up, social listening and integrating different data points, and working on monthly/quarterly reports. Able to showcase and articulate his/her knowledge in measurement metrics mapping across client objectives
  • Experience in managing social media properties of regional/ global accounts, preferably tech-brand accounts.
  • Working knowledge in additional analytics/ ad tech tools such as google keyword planner, PowerBI, and Tableau will be a plus
  • Experience in managing client and project management
  • Excellent written communication and presentation skills
  • Team player with strong attention to detail, and able to lead and inspire teammates by example
  • Demonstrate strong social/ cultural curiosity and a clear understanding