
Chief Marketing Officer
2 days ago
Job Title: Chief Marketing Officer
About the RoleWe are seeking an exceptional Chief Marketing Officer to lead our marketing efforts and drive business growth.
The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that aligns with our regional business goals.
Key Responsibilities:
- Develop tailored marketing plans to support regional objectives and targets.
- Create and execute customized marketing communications plans in support of central marketing initiatives.
- Develop, draft, and produce marketing materials including brochures, presentations, event invitations, client collaterals, press releases, and web content.
- Develop a marketing calendar and communicate it with internal business partners, including social media posting pipelines.
- Develop video and other digital channels, partnering with specialists to develop key messages and scripts where relevant.
- Manage the production of campaign effectiveness reports for each campaign and assess against goals (ROI, KPIs).
- Utilize analytical tools to track and evaluate the performance of individual initiatives and overall regional success.
To be successful in this role, you will need:
- Minimum 2 years of marketing and communications experience.
- Degree in Marketing, Business Management, or related courses.
- Bilingual in both English and Mandarin to liaise with associates and clients.
- Solid experience marketing to HNW/UHNW client segments.
- Demonstrated expertise in written communications with online experience desired.
- Understanding of the intersection of digital, social, and traditional marketing.
- Excellent project management skills - proven ability to manage multiple tasks and deliverables to strict deadlines without sacrificing quality.
- Outstanding interpersonal skills, ability to work across different audiences, personalities, and experience levels.
- Strong analytical capabilities and experience using a wide variety of analytic tools, including using market research and data analysis to inform the formulation of marketing communication strategies.
- Knowledge of digital analytics tools desirable (e.g., Google Analytics).
- Team player and thrive in a high delivery and performance driven environment.
You should be proficient in:
- PC literate with MS Office applications and Adobe Photoshop.
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