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Marketing Strategy Director

1 week ago

Singapore Pazzion Group Full time
Job Description

Pazzion Group is seeking a highly skilled Assistant Marketing Manager to lead the implementation of global marketing, communication, and content strategies. The ideal candidate will have a deep understanding of the fashion industry and be able to develop audience strategies and optimize productivity by leveraging advancements in technology.

Main Responsibilities:
• Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
• Develop and implement paid campaigns across various platforms, applying SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
• Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment, providing budget forecasts, strategies, and guidelines to ensure alignment with budget parameters
• Build and maintain strong media relationships to secure press coverage for campaigns and product launches, manage press releases, media kits, and corporate communications to enhance brand visibility

Key Qualifications:
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 3-5 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry
• Proven ability to design and implement successful marketing campaigns, pull data from various resources, and translate it into trends, action plans, and reporting templates
• Strong expertise in digital and programmatic marketing, e.g., Analytics, SEO/SEM, social media, and creative design, as well as strong business judgement and decision-making skills

About Us
Pazzion Group is a dynamic organization that values innovation, creativity, and teamwork. We offer a collaborative and inclusive work environment that encourages professional growth and development.