Director of Marketing Strategy

4 days ago


Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

At Nanyang Technological University, we strive for excellence in postgraduate education and research. Our Graduate College is dedicated to providing a supportive environment for students to achieve their academic goals and pursue their aspirations.

Role Overview

This role provides strategic leadership to elevate the Graduate College's publicity, marketing, and branding efforts. Key responsibilities include:

  • Developing and implementing effective recruitment strategies to attract top talent to NTU's research programmes, ensuring a diverse and high-quality pool of applicants.
  • Designing and executing impactful recruitment campaigns to effectively communicate NTU's strengths and opportunities in research programmes.
  • Leading and managing all aspects of the Graduate College's publicity and branding initiatives, including publication of a quarterly newsletter and continuous enhancement of GC webpages, to ensure consistent and impactful messaging that strengthens GC's brand identity and visibility among stakeholders.
Key Responsibilities

The successful candidate will be responsible for:

  • Developing and executing a comprehensive marketing strategy to enhance the Graduate College's profile and reputation.
  • Collaborating with cross-functional teams to design and deliver targeted marketing campaigns.
  • Managing the Graduate College's marketing budget to maximize return on investment.

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