Senior Brand Strategist
21 hours ago
About the Role:
We are seeking a highly skilled Senior Executive to join our team at HOUSE OF 28 PTE. LTD. as a key member of our brand development team. The successful candidate will be responsible for developing and implementing a global brand strategy to position House of 28 as the go-to platform for fashion, beauty, and homeware brands from Asia.
Key Responsibilities:
- Develop and implement a comprehensive brand strategy to drive business growth and brand awareness.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
- Manage and plan digital content with brand holders and regional teams to drive engagement and conversion.
- Work with the e-commerce team to ensure online content and copywriting align with the brand direction.
- Partner with the Public Relations team to ensure positive brand positioning and coverage among local and international media.
- Lead market and competitor trend analysis to inform brand development and marketing initiatives.
- Drive digital strategies to demonstrate strong online activation and amplification to boost digital performance.
- Ensure effective implementation of brand advertising, promotion, and media plans.
- Define short and long-term brand communication strategies and orchestrate a cohesive omni-channel plan.
Requirements:
- At least 2 years of work experience in communications, marketing, or content creation.
- Good grasp of written, editorial, and oral communications.
- An eye for photography and graphic design.
- Added advantage for those with knowledge/skill/experience in graphic design, video editing, media relations, corporate branding, digital marketing, WordPress, SEO.
What We Offer:
As a Senior Executive at HOUSE OF 28 PTE. LTD., you will have the opportunity to work with a dynamic team to drive business growth and brand development. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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