Senior Brand Strategist

21 hours ago


Singapore HOUSE OF 28 PTE. LTD. Full time
Job Title: Senior Executive

About the Role:

We are seeking a highly skilled Senior Executive to join our team at HOUSE OF 28 PTE. LTD. as a key member of our brand development team. The successful candidate will be responsible for developing and implementing a global brand strategy to position House of 28 as the go-to platform for fashion, beauty, and homeware brands from Asia.

Key Responsibilities:

  • Develop and implement a comprehensive brand strategy to drive business growth and brand awareness.
  • Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
  • Manage and plan digital content with brand holders and regional teams to drive engagement and conversion.
  • Work with the e-commerce team to ensure online content and copywriting align with the brand direction.
  • Partner with the Public Relations team to ensure positive brand positioning and coverage among local and international media.
  • Lead market and competitor trend analysis to inform brand development and marketing initiatives.
  • Drive digital strategies to demonstrate strong online activation and amplification to boost digital performance.
  • Ensure effective implementation of brand advertising, promotion, and media plans.
  • Define short and long-term brand communication strategies and orchestrate a cohesive omni-channel plan.

Requirements:

  • At least 2 years of work experience in communications, marketing, or content creation.
  • Good grasp of written, editorial, and oral communications.
  • An eye for photography and graphic design.
  • Added advantage for those with knowledge/skill/experience in graphic design, video editing, media relations, corporate branding, digital marketing, WordPress, SEO.

What We Offer:

As a Senior Executive at HOUSE OF 28 PTE. LTD., you will have the opportunity to work with a dynamic team to drive business growth and brand development. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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