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Senior Brand Strategist

2 months ago


Singapore HOUSE OF 28 PTE. LTD. Full time
{"Job Title": "Senior Executive", "Job Description": "Role Overview

As a Senior Executive at House of 28 PTE. LTD., you will be responsible for developing and implementing a global brand strategy to position the company as a leading platform for fashion, beauty, and homeware brands from Asia.

Key Responsibilities:

* Develop and execute a comprehensive brand strategy to drive business growth and brand awareness
* Collaborate with cross-functional teams to ensure brand consistency across all touchpoints
* Manage and plan digital content with brand holders and regional teams
* Work with e-commerce teams to ensure online content and copywriting align with brand direction
* Partner with Public Relations teams to ensure positive brand positioning and coverage among local and international media
* Lead market and competitor trend analysis and provide insights to inform brand strategy
* Drive digital strategies to demonstrate strong online activation and amplification to boost digital performance
* Ensure effective implementation of brand advertising, promotion, and media plans
* Define short and long-term brand communication strategies and orchestrate a cohesive omni-channel plan

Requirements:

* At least 2 years of work experience in communications, marketing, content creation
* Good grasp of written, editorial, and oral communications
* An eye for photography and graphic design
* Added advantage for those with knowledge/skill/experience in graphic design, video editing, media relations, corporate branding, digital marketing, WordPress, SEO

If you have a passion for brand development and a keen eye for detail, we encourage you to apply for this exciting opportunity to join our team at House of 28 PTE. LTD.", "Company": "House of 28 PTE. LTD.", "Language": "en-US"}