Creative / brand strategist marketing | singapore

2 weeks ago

Singapore Endowus Full time

Endowus is Asia’s leading fee-only digital wealth platform. Licensed by the Monetary Authority of Singapore (MAS) and Hong Kong Securities & Futures Commission (SFC), Endowus is the first digital advisor in the region to span both private wealth (Cash) and public pension savings (CPF & SRS in Singapore), helping all investors grow their money with expert advice, institutional access to financial solutions, low and fair fees, and a delightful personalised digital wealth experience. Our clients entrust us with a responsibility that goes far beyond technology or financial markets - they entrust us with their wealth - their livelihoods and ambitions of a better future for themselves and their loved ones. Our mission is clear: help people invest better so they can live easier today, and better tomorrow. The people you will work with The team has deep domain knowledge in finance and technology, bringing together decades of experience at Morgan Stanley, Amazon, JPMorgan, UBS, Goldman Sachs, Blackstone, Vanguard, ANT, Fidelity, Mc Kinsey, Grab, Byte Dance, and many others. We practise inclusion and treasure our diversity in background and experience. A diverse team is our biggest asset and we look for people who share our belief in Endowus’ clear mission. About this role, responsibilities & ownership: You are obsessed about blending creativity with strategic thinking; and thrive in an environment where change is a constant. Imaginative, innovative and inquisitive, the Creative / Brand Strategist will be pivotal towards overall brand strategy, creative direction and development of all brand initiatives across multiple channels to establish Endowus as a market leader in digital wealth management in Singapore and Hong Kong. You will help to establish local relevance for a high-growth strategy, differentiated brand experience, lead the delivery of insights that contribute to breakthrough product innovation, customer experience, communication, and paid performance efficiency — to overall build on enduring brand equity. Develop and execute comprehensive marketing strategies tailored to different target audiences in Singapore and Hong Kong to drive brand love, deepen brand trust, optimise customer engagement, and support customer acquisitions. Leverage research in consumer behaviours, competitive analysis, as well as lifestyle and industry trends to identify opportunities for differentiation and innovation in marketing initiatives. Present strategic recommendations, market insights, and competitive analyses to leadership, guiding decision-making and resource allocation. Partner with agency, industry partners and internal business teams to strategise and implement holistic marketing plans encompassing paid, owned, earned and social media. End-to-end management of joint-marketing partnerships which may include creating co-branded marketing collateral and co-organising events to drive adoption of solutions. Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. Orchestrate cross-channel executions from digital to OOH implementations effectively with experience in budget management, with a strong understanding of brand ROI levers. Partner closely with the Performance Marketing team to analyse campaign performance and develop marketing intelligence. Ability to crystallise product-market fit with a viable strategy, identify key target audience, and translate market insights into clear strategic outcomes. Seniority of the role will be matched to the experience of the candidate. Requirements A bachelor’s degree in business, marketing or a relevant discipline, and with at least 7 years of relevant work experience. Experience leading and managing projects and external agencies. Strong design thinking, problem solving and communication skills. Understanding of both traditional and digital marketing channels including Google, Meta, Linked In, You Tube and others. Ability to collaborate with and manage internal and external stakeholders. Organised, meticulous and self-driven, with good project management skills, a strong sense of ownership and great attention to detail. Experience in finance, wealth management and fintech will be a plus. Knowledge and interest in personal finance and investing topics will be a plus. Hands-on experience in using design software such as Adobe Photoshop, Illustrator, In Design, After Effects, Premiere Pro/Final Cut, Figma is a plus. Note: * is only applicable to Full-Time employees How to apply Everyone can be an Endowus client. If you are not yet a client, please create an account to understand our services and technology, and can see if our mission is something that aligns with your personal beliefs. We value your feedback on our product and will ask you for your insights throughout the interview process. Go to our Linked In Job Post and apply via your Linked In profile and attach your resume. #J-18808-Ljbffr

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