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Digital Creative Strategist, Performance Marketing Leader
2 months ago
We are seeking a highly skilled Digital Creative Strategist, Performance Marketing Leader to join our team at Home Box Office (Singapore) Pte Ltd.
Company OverviewHome Box Office (Singapore) Pte Ltd is a leading media and entertainment company that creates and distributes premium content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including HBO GO, MAX, Warner Bros., Discovery, TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
Estimated Salary Range:S$80,000 - S$120,000 per annum
About the Role- Lead creative ad management across all digital platforms, working closely with creative services team, growth marketing strategy team and media buying team to understand, consolidate and roll out marketing asset requirements.
- Plan, traffic and apply relevant tracking taxonomies across digital creative acquisition materials (for mobile app and website) for SEM, social media, display advertising campaigns, programmatic, etc.
- Assist on reviewing and adapting copy creations for assets trafficked across digital channels.
- Help to plan, execute, and measure test-and-learn initiatives across ad creatives and landing pages to optimize conversion.
- Ensure the quality and accuracy of all creative requirements to be used on Google, Meta, and other digital platforms.
- Interface with internal teams, external partners, and vendors to drive superior digital creative execution. Act as a project leader, marshalling the efforts of internal teams and partners to deliver accurate campaign trafficking.
- 2+ years of experience in creative trafficking or project management.
- Ability to self-manage while handling projects under tight deadlines.
- Strong communication and organizational skills.
- Familiar with digital planning and implementation.
- Proficiency in Microsoft Office tools, Excel proficiency a must.
- Strong analytical mindset with ability to measure, test & refine.
- Data-driven and proven ability to analyze data to extract insights.
- Comfortable with fast-paced and demanding environments, possessing high level of intellectual curiosity, and strong judgment in the face of ambiguity.
