Senior Brand Strategist

2 days ago


Singapore HOUSE OF 28 PTE. LTD. Full time
{"Job Title": "Senior Executive", "Job Description": "Job Summary

We are seeking a highly skilled Senior Executive to join our team at HOUSE OF 28 PTE. LTD. as a Senior Brand Strategist. In this role, you will be responsible for developing and implementing global brand strategies to position House of 28 as the go-to platform for fashion, beauty, and homeware brands from Asia.

Key Responsibilities
  • Develop and execute global brand strategies to drive business growth and brand awareness.
  • Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
  • Manage and plan digital content with brand holders and coordinate with regional teams.
  • Work with the e-commerce team to ensure online content and copywriting align with brand direction.
  • Partner with the Public Relations team to ensure positive brand positioning and coverage among local and international media.
  • Lead market and competitor trend analysis and provide insights to inform brand strategies.
  • Drive digital strategies to demonstrate strong online activation and amplification to boost digital performance.
  • Ensure effective implementation of brand advertising, promotion, and media plans.
  • Define short and long-term brand communication strategies and orchestrate a cohesive omni-channel plan.
Requirements
  • At least 2 years of work experience in communications, marketing, or content creation.
  • Good grasp of written, editorial, and oral communications.
  • An eye for photography and graphic design.
  • Added advantage for those with knowledge/skill/experience in graphic design, video editing, media relations, corporate branding, digital marketing, WordPress, SEO.

Please highlight your relevant skills and experience in your application.

", "Company": "HOUSE OF 28 PTE. LTD.", "Language": "en-US"}

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