Regional Marketing Strategy Lead Intraoperative Digital Products

2 months ago

Singapur, Singapore Intuitive Full time

About Intuitive

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

We strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Job Description

Primary Function of Position:

The Senior Manager, Digital Product Portfolio Marketing, Asia is responsible for leading regional marketing strategy development and execution for our Intraoperative Digital Product Portfolio in five markets (Japan, Korea, China, Taiwan, and India). Core job responsibilities include leading go-to-market planning, market research, insights generation, and marketing execution in a highly collaborative environment, working closely with Corporate, Regional, and Market teams to drive Intraoperative Digital Product Portfolio readiness, launch, adoption, utilization, and customer satisfaction.

Key Responsibilities:

  • Develop and execute regional marketing strategies to drive Intraoperative Digital Product Portfolio growth and adoption.
  • Collaborate with cross-functional teams to ensure coherent and integrated marketing visions and strategies for Asia.
  • Build and maintain relationships with key stakeholders, including sales, clinical, and hospital teams.
  • Conduct market research and analysis to inform marketing strategies and tactics.
  • Develop and execute localized product launch strategies and plans for the Intraoperative Digital Product Portfolio in Asia.
  • Ensure consistent regional planning process with authentic product positioning, value messaging, and local commercial execution.
  • Identify and promote best practices to improve sales and marketing competencies for the Digital Product Portfolio across the Region.
  • Develop and maintain relationships with key opinion leaders (KOLs) and leverage them to showcase our Intraoperative Digital Product Portfolio.

Requirements:

  • 12+ years of professional experience in medical devices product marketing or a similar commercial role, and 6+ years of experience in Asia.
  • A Bachelor's degree in business, engineering, healthcare, or related disciplines is required. An advanced degree in the field of study or an MBA is preferred.
  • 3+ years of experience in Digital and Healthcare IT product marketing is preferred. Working knowledge of Cloud technology and its adoption in healthcare and hospital environments in Asia is also preferred.
  • Highly accomplished professional with proven successes. Seen as making significant contributions to the overall company vision and strategy.
  • Ability to lead departmental and cross-functional projects and teams. Strong track record of leading strategic initiatives from concept through to completion.
  • Proven ability to collaborate across multiple disciplines and influence cross-functional teams globally and locally without hierarchical authority.
  • Can operate and drive results and set priorities with limited supervision.
  • Effectively takes decisions and resolves issues that impact multiple teams and departments, given the broad scope of responsibilities often involving complex strategies and high-level objectives.
  • Consistently communicates effectively across varying organizational levels. Effectively takes the lead in communicating with and influencing senior stakeholders. Proven ability to effectively position and message products or services internally and externally.
  • Familiar with qualitative and quantitative market research methods. Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles.
  • Ability to work in surgical labs and hospital patient care areas is required.
  • Ability to travel up to 30% across Asia and other locations as needed.
  • Fluency in English is required, with a preference for additional fluency in Japanese or Mandarin.

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