Brand Strategy Analyst

4 days ago


Singapore Yuzu Kyodai Consulting Pte. Ltd. Full time
Job Description

As a Brand Strategy Analyst at Yuzu Kyodai Consulting Pte. Ltd., you will play a key role in supporting senior managers and directors on project designing, execution, and delivery. Your primary responsibilities will include managing research projects from set-up to execution, ensuring clear objectives, timelines, and high data quality.

About Us

Yuzu Kyodai is a brand strategy consultancy that is grounded in culture. We believe that strong brands stand in dialogue with their cultural context. Our team combines consumer insight, semiotics, cultural research, and innovation management to help our clients shape brands for the future.

We started our journey in Tokyo, Shanghai, and Singapore, and are now expanding regionally. As we grow, we are looking for like-minded individuals who share our passion for research and innovation.

Your Role

This role will be based in Singapore, with opportunities for regional travel. You will work closely with our teams in Tokyo and Shanghai, supporting the design, execution, and delivery of projects. Your tasks will include liaising with external partners, overseeing fieldwork logistics, and documenting key findings.

Key Responsibilities
  • Manage research projects from set-up to execution.
  • Liaise with external partners and oversee fieldwork logistics.
  • Document key findings and support analysis.

Requirements

To succeed in this role, you will need 2-3 years of experience in brand strategy or qualitative research. You should be familiar with qualitative methods and have an academic background in communications, social sciences, or liberal arts. Strong analysis skills and the ability to think critically are essential.

What We Offer

At Yuzu Kyodai, we offer a competitive salary, generous annual leave, excellent medical insurance coverage, and a fun, dynamic workplace. We prize independence, flexibility, and the ability to deliver results. With us, you will have the opportunity to work on diverse regional projects with exciting brands and enhance your professional skills.

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