
Marketing Regional Expert
6 days ago
As a Senior Marketing Strategist, you will be responsible for developing and implementing regional brand strategies and digital marketing plans across Southeast Asia.
The ideal candidate will have a strong understanding of the SEA market dynamics, culture, and consumer behavior, with at least 5-8 years of trade marketing experience in a regional role.
You will drive integrated marketing campaigns for brand visibility, product launches, and demand generation across online and offline channels.
The Marketing Manager will also lead and manage a regional marketing team, providing guidance and direction to ensure adherence to brand guidelines and best practices for all regional marketing executions.
- Develop and implement regional brand strategies and digital marketing plans across Southeast Asia region.
- Coordinate and support country-level marketing efforts in alignment with regional objectives.
- Drive integrated marketing campaigns for brand visibility, product launches, and demand generation across online and offline channels.
- Standardize and optimize brand communications and content for consistency across all markets.
- Collaborate closely with sales, planning, and internal teams to align marketing initiatives with business goals.
- Analyze market trends, competitive activities, and campaign performance to derive actionable insights.
- Lead and manage a regional marketing team, providing guidance and direction.
- Build and manage long-term partnerships with media, influencers, and agency stakeholders.
- Ensure adherence to brand guidelines and best practices for all regional marketing executions.
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