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Mobile Acquisition Manager

2 weeks ago

Singapore beBeeGrowth Full time $80,000 - $120,000

Job Opportunity

We are seeking a highly skilled and strategic professional to lead our growth and acquisition initiatives. As a key member of our team, you will be responsible for developing new digital and physical channels, strengthening partnerships, and optimizing acquisition strategies to increase mobile product take-up.

Key Responsibilities:

  • New Channel Development:
    • Develop and establish new acquisition channels including digital affiliates, strategic websites, and offline partnerships.
    • Engage affiliate and advocacy platforms that align with our brand and customer base.
    • Design competitive yet optimized incentive and commission structures to attract and retain channel partners.
  • Channel Expansion and Optimization:
    • Strengthen and scale existing acquisition channels (both paid and organic).
    • Launch timely campaigns and promotions to maximize channel performance and partner contribution.
  • Product Penetration and Profitability:
    • Drive efficient and profitable sell-through of mobile products.
    • Optimize Cost to Acquire (CAC) while maintaining healthy product margins.
    • Strategically align channel partners to targeted product-audience fit so as to maximize ROI.
  • Channel Health and Performance:
    • Maintain strong relationships with channel partners and ensure mutual growth.
    • Monitor channel KPIs and implement improvements to enhance partner engagement and performance.

Requirements:

To succeed in this role, you should have:

  • Proven experience in managing full-funnel marketing and acquisition campaigns across digital and traditional platforms.
  • Strong project management skills, including managing external agencies and cross-functional teams.
  • Strategic and analytical mindset with a strong focus on performance metrics and ROI.
  • Exceptional communication, stakeholder engagement, and negotiation skills.
  • Deep understanding of affiliate marketing, e-commerce tactics, and digital growth mechanics.