Content Strategist, Brand Voice Expert

3 days ago


Singapore YOGA MOVEMENT PTE. LTD. Full time

We are seeking a skilled Content Strategist, Brand Voice Expert to join our marketing team at Yoga Movement Pte. LTD.

About the Role

This is a rare opportunity to work with a leading fitness group in Asia where design, creativity, and branding are at the heart of our identity. As a Content Strategist, Brand Voice Expert, you will play a key role in developing on-brand, compelling content for various digital and physical platforms, including social media, apps, website, and studio environments across all studios in Singapore and beyond.

You will be responsible for maintaining and enhancing the copy across our apps and websites, covering long-form articles, campaign content, push notifications, and updates related to class types and merchandise. Additionally, you will take ownership of the YM Life blog strategy and content output, collaborating with various stakeholders to identify important news to share with members.

A core responsibility of this role will be partnering with internal teams—Finance, Operations, and HR—to develop training materials, internal presentations, and SOP documentation. You'll collaborate with these teams to create content that supports onboarding, skill development, and internal communications, while maintaining a cohesive, polished brand voice.

Social media support is also a key aspect of this role. You will manage Instagram Stories across our brands, including resharing user-generated content, posting campaign visuals, and quality-controlling content captured during brand activations. Collaborating with the in-house Creative team, you'll ensure that the content shared on Instagram Stories aligns seamlessly with the broader social media calendar.

As a Content Strategist, Brand Voice Expert, you must have a keen understanding of youth culture, lifestyle, and fitness trends. Your words will bring our brand stories to life while ensuring consistency across all communications.

This job requires a proven experience in copywriting, including working with multiple brand voices from corporate to consumer-facing. You should also have an excellent communication and organizational skills, ability to work independently, and manage multiple projects simultaneously.



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