Bacha Coffee Content Strategist
3 days ago
Bacha Coffee Pte. Ltd. is seeking an experienced Content Strategist to join our team in Singapore. The ideal candidate will possess a strong background in digital marketing, content creation, and brand storytelling.
About the Role
We are looking for a skilled professional who can conceptualize, create, and proofread brand content across multiple platforms. This includes managing and reviewing brand copy to ensure accuracy and enticement, partnering with the Marketing team to create compelling marketing content, and writing content for customer email direct marketing campaigns.
Responsibilities
- Develop and implement a comprehensive content strategy that aligns with our brand voice and guidelines.
- Collaborate with the Marketing team to create engaging gift guides, boutique signages, event invites, and other relevant content for partnership or landlord platforms.
- Write and review performance of digital marketing advertisements, including Meta evergreen ads, geo-targeted ads, sitelinks, and other ad hoc digital promotional ads.
- Conceptualize and write original social media content, and assist in the editing and proofreading of video scripts, posts, and stories.
- Continuing to improve the strategy, roadmap, tone of voice, and language used by Customer Service team and add on to SOPs, templates, and CS training materials.
Requirements
To be successful in this role, you will need:
- A Bachelor's degree in English, Communications, Digital Marketing, eCommerce, Business, or similar equivalent with minimum 3-5 years of supervisory experience.
- Strong communication skills with excellent command of English, preferably mother tongue.
- Meticulous, adaptable, creative thinker who can work independently in a fast-paced environment.
- Proficient in MS Office, Google Ad Words, and Meta applications.
- Media and internet savvy.
- Results-driven and able to work under pressure.
- Experience working in the luxury industry would be a plus.
- Understanding of Content Management Systems (CMS).
Estimated Salary
The estimated salary for this role is SGD $60,000 - SGD $80,000 per annum, depending on experience. We offer a competitive benefits package, including medical insurance, annual leave, and opportunities for professional growth and development.
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