Digital Content Strategist

7 days ago


Singapore BACHA COFFEE PTE. LTD. Full time
Job Description

We are seeking a highly skilled Digital Content Strategist to join our team at Bacha Coffee Pte. Ltd.

About the Role

This is an exciting opportunity for a talented individual to conceptualise, create and proofread brand content across multiple platforms. As a key member of our marketing team, you will be responsible for developing engaging content that aligns with our brand voice and meets our business objectives.

You will partner with our marketing team to create compelling marketing content, including gift guides, boutique signages, event invites, product/hamper names and descriptions, and other relevant content for partnership or landlord platforms. This extends to communication channels such as social media sites, websites, newsletters, EDMs, and more.

You will also be responsible for writing content for customer email direct marketing (EDM) campaigns, customer service e-mails, and automated messaging services.

In addition, you will conceptualize, write, proofread, and update evergreen, seasonal, and regional campaign content across sites and platforms, including Bacha Coffee's websites and boutiques on online marketplaces.

About You

To be successful in this role, you will need to have a bachelor's degree in English, Communications, Digital Marketing, eCommerce, Business, or a similar equivalent, with minimum 3-5 years of supervisory experience.

You will possess strong communication skills with excellent command of English, preferably mother tongue. You will be meticulous, adaptable, creative, and able to work independently in a fast-paced environment.

You will be proficient in MS Office, Google Ad Words, and Meta applications. Media and internet savvy, results-driven, and able to work under pressure, with a plus for experience working in the luxury industry. Understanding of Content Management Systems (CMS), outstanding problem-solving skills, and the ability to troubleshoot website issues in a fast-paced environment are essential.

A strong time and project management skill with the ability to multi-task is necessary for this role. You will be able to tell employers what skills you have, including multitasking, management skills, producing, editorial, social media, content management, landlord, content strategy, strategy, adaptable, project management, digital marketing, writing, proofreading, and direct marketing.

Estimated Salary

The estimated salary for this role is SGD $60,000 - $80,000 per annum, depending on experience.



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