Content Strategist

1 week ago

Singapore BACHA COFFEE PTE. LTD. Full time
Roles & Responsibilities

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Primary Relationships:

This role involves the conceptualisation, creation and proofreading of brand content across multiple platforms.

The position reports to the Assistant Marketing Director in Singapore and within the organization, this position will work with the Marketing, Digital, PR, Social and Customer teams and will also have working relationships with the Design and IT teams, as well as staff with similar positions within partner and franchise organisations. Outside the organization, the position coordinates primarily with vendors and service providers (digital agencies, producers, photographers, social and search platform account managers, etc) if and when needed.

Responsibilities:

  • Managing and reviewing brand content to ensure copy is accurate and enticing, meets brand guidelines and matches the brand voice.
  • Partnering with the Marketing team to create compelling marketing content including engaging gift guides, boutique signages, event invites, product/hamper names and descriptions and other relevant content for partnership or landlord platforms. This extends to communication channels such as their social media sites, websites, newsletters, EDMs and more.
  • Writing content for customer email direct marketing (EDM) campaigns, customer service e-mails, and automated messaging services.
  • Conceptualizing, writing, proofreading, and updating evergreen, seasonal, and regional campaign content across sites and platforms including Bacha Coffee’s websites and Bacha Coffee’s boutique on online marketplaces.
  • Writing and reviewing performance of digital marketing advertisements including Meta evergreen ads, geo-targeted ads, sitelinks and other ad hoc digital promotional ads.
  • Partnering with the Marketplace team to develop content for new or existing marketplace boutiques and campaigns including developing content for assets and channels such as online banners and marketplace social media channels.
  • Collaborating with the Social Media team to conceptualize original social media content, and to assist in the editing and proofreading of video scripts, posts and stories.
  • Continuing to improve the strategy, roadmap, tone of voice and language used by Customer Service team and add on to SOPs, templates, and CS training materials.
  • On a case-by-case basis: collaborate to write, edit or proofread brand copy, in Training materials, Operational manuals and other branded materials which will affect the positioning of Bacha Coffee brand with its staff, partners, customers or the public.
  • Managing content performance as advised by Digital team through SEO; identify keywords and content strategies to increase the number of visitors to Bacha Coffee websites and online marketplaces to obtain high-ranking placement in the results page of search engines for our brand and products.
  • Conceiving a content calendar for and write Bacha Coffee Stories for the website and third-party platforms where Bacha Coffee brand content can be published.

Requirements:

  • Bachelor’s degree in English, Communications, Digital Marketing, eCommerce, Business or similar equivalent with minimum 3-5 years of supervisory experience.
  • Strong communication skills with excellent command of English, preferably mother tongue.
  • Meticulous, adaptable, creative thinker who can work independently in a fast-paced environment.
  • Proficient in MS Office, Google Ad Words and Meta applications.
  • Media and internet savvy.
  • Results-driven and able to work under pressure.
  • Experience working in the luxury industry would be a plus.
  • Understanding of Content Management Systems (CMS).
  • Outstanding problem-solving skills and the ability to troubleshoot website issues in a fast-paced environment.
  • Strong time and project management skills with the ability to multi-task.

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.


Tell employers what skills you have

Ability to Multitask
Management Skills
Producing
Editorial
Social Media
Content Management
Landlord
Content Strategy
Strategy
Adaptable
Project Management
Digital Marketing
Writing
Proofreading
Direct Marketing

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