Senior Digital Content Strategist

1 day ago


Singapore Maker Lab Full time
About Maker Lab

Grounded in a talent-centric mindset, Maker Lab is a marketing agency built on collaboration with clients from the ground up. Our cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies.

We support clients across technology, entertainment, financial services, and the payments industry. As an SEO Content Writer, you will be crafting engaging and informative content to attract traffic to our clients' website and boost their rankings.

About the Role

As a Senior Digital Content Strategist, you will drive content production to improve SEO growth while ensuring the content remains interesting and compelling for readers. You'll work side-by-side with the Growth Marketing and Content teams to figure out what topics and trends are hot and come up with content that's in line with our business goals.

You'll need to have project management skills, be a wizard with words, know your way around SEO best practices, and be able to work on your own or as part of a team. Your main goal will be to balance SEO needs with overall brand goals.

Key Responsibilities
  • Develop and implement SEO-focused content strategies that drive business goals and resonate with our target audience across blog posts and marketing materials.
  • Produce high-quality, engaging content that meets our audience's needs, masterfully balancing SEO best practices with a reader-first approach.
  • Partner with design, product marketing, and other marketing teams to ensure content consistency, effectiveness, and a unified brand voice.
  • Keep a pulse on the latest SEO, content marketing, and digital marketing trends and best practices.
  • Maintain accuracy, ensure error-free content, and consistently align with the brand voice and messaging.
Requirements
  • A minimum of 4 years of hands-on experience in SEO content management showcasing.
  • Excellent writing and grammar skills.
  • Experience in project management within content marketing and the ability to manage multiple stakeholders at a global level.
  • Excellent interpersonal and communication skills: Collaborate with clients, designers, and developers.
  • Solid understanding of website traffic and engagement metrics (including experience with Google Analytics).
What We Offer

Our salary for this position is $80,000 - $100,000 per year, depending on experience. At Maker Lab, we offer competitive salaries, flexible work arrangements, and professional development opportunities.



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