Digital Media Strategy Director

2 weeks ago

Singapore beBeePerformance Full time $90,000 - $120,000
Drive Excellence in Digital Performance Marketing

You will be a senior leader responsible for driving excellence in digital performance marketing across the Asia-Pacific region. Your primary objective will be to manage large-scale paid media accounts, ensuring precision in campaign activation across Display, Social, and Search while tailoring strategies to regional nuances.

Key Responsibilities:

  • Strategic Leadership: You will own and drive the regional performance media strategy, ensuring alignment with client business goals and measurable outcomes in acquisition, demand generation, and lead quality.
  • Scale & Precision: Oversee multi-market media investments across Paid Search, Social, and Display, ensuring campaigns are executed with absolute precision and at scale.
  • Client Partnering: Act as a trusted advisor to senior clients, providing strategic counsel on growth opportunities, market dynamics, and platform innovations.
  • Regional Expertise: Leverage deep knowledge of APAC marketing nuances to shape strategies tailored to local markets while maintaining consistency across the region.
  • Innovation & Growth: Identify and test emerging platforms, formats, and partnerships, translating insights into scalable best practices for clients.
  • Data-Driven Insights: Lead the development of performance measurement frameworks, synthesizing cross-channel data to generate actionable insights and forward-looking POVs.
  • Team Leadership: Inspire and mentor a regional team of performance specialists and managers, fostering excellence in activation, optimization, and client servicing.

Qualifications:

  • Bachelor's Degree/MBA or equivalent qualification
  • 8-10+ years of experience in digital media strategy, planning, and execution, with proven success managing large-scale, multi-market accounts across APAC.
  • Strong cross-channel expertise in Paid Search, Social, and Display; hands-on knowledge of activation best practices with the ability to guide specialist teams.
  • Deep understanding of APAC market landscapes, cultural nuances, and regional marketing complexities.
  • Exceptional client management skills, with the ability to engage and influence senior stakeholders.
  • Experience in developing and implementing integrated media strategies that balance innovation, performance, and brand growth.
  • Strong leadership and people management skills, with experience leading remote/regional teams.
  • Analytical mindset with proven ability to translate data into strategic recommendations.

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