Digital Media Strategy Lead

1 week ago

Singapore beBeeStrategist Full time $80,000 - $120,000

Job Summary

The Digital Media Strategy Lead sits within a performance team, responsible for day-to-day campaign management lead on client accounts.

This role is focused on implementing and executing comprehensive digital marketing strategies that meet clients' objectives.

Key Responsibilities:
  • Campaign Planning and Execution:
    • Develop and implement strategic plans to drive business growth through digital channels.
    • Oversee planning and implementation of digital campaigns across channels, including Paid Search, Programmatic, and Social media.
  • Team Leadership and Development:
    • Lead and mentor a team of digital marketing professionals to foster a collaborative work environment promoting growth and development.
    • Set clear objectives, provide feedback, and conduct performance evaluations.
  • Data Analysis and Reporting:
    • Utilize data analytics tools to measure campaign effectiveness and provide actionable insights.
    • Prepare regular reports highlighting key performance indicators and recommendations.
  • Budget Management:
    • Manage digital marketing budgets efficiently ensuring maximum ROI.
    • Monitor campaign spend and adjust strategies as needed.
  • Stay Informed:
    • Keep up-to-date on emerging trends, technologies, and best practices in the industry.
    • Apply industry knowledge to enhance clients' digital strategies.

Requirements:

  • Minimum 4 years of experience in performance media.
  • Strong technical understanding of Paid Search, Programmatic, and Social planning.
  • Solid understanding of media planning processes with exposure to omnichannel planning.
  • Experience with Google Campaign Manager required.
  • Experience with bid management and process automation through Skai/SA360/Marin a plus.
  • Experience with Google Analytics and other analytics platforms a plus.
  • Strong communication and organizational skills.
  • Attention to detail is a must.
  • Digital savvy with proficiency in MS Suite: Excel, Word, PowerPoint.

Personal Attributes:

  • Strong attention to detail.
  • Prior experience in a media agency preferred.
  • 'Can Do' attitude.
  • Tenacious.
  • Business savvy.
  • Persuasive.
  • Ability to present ideas effectively.
  • Great interpersonal and communication skills.
  • Proactive self-starter and ability to handle multiple tasks under tight deadlines.

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